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Why You Should Advertise with
Northwest Palate Magazine
Northwest Palate reaches 45,000 wine, food, and travel enthusiasts per issue! Our readers try our chef-tested recipes in their well-appointed kitchens, and they seek out the dozens of new-release wines we recommend in every issue. When they're not entertaining at home, their wining, dining, and outdoor adventures take them all over the Pacific Northwest, from vineyards and ski slopes to the glittering urban centers, where top restaurants and luxury accommodations beckon. They read Northwest Palate because they want to experience the best the Pacific Northwest has to offer.
Readership
Northwest Palate is a four-color glossy magazine celebrating wine, food, and travel in the Pacific Northwest, encompassing Oregon, Washington, Idaho, British Columbia, Alaska, and Northern California. A bimonthly since 1987, Northwest Palate is available by subscription and at better newsstands, bookstores, and Pacific Northwest hotels. Northwest Palate reaches the wine, food, and travel enthusiasts you want to reach—45,000 of them per issue—readers who are educated, affluent, and well-traveled.
Circulation
45,000 readers throughout the Northwest and beyond
37% of our subscribers live in Washington, most within the greater Seattle area.
34% live in Oregon, most within the greater Portland area.
12% live in Canada, most within British Columbia.
Our readership extends to the entire U.S., Canada, and Europe.
Reader Demographics
Affluent and educated with a median age of 40.
34% report household income between $50,000 and $100,000.
58% report household income over $100,000.
89% are college-educated.
18% have earned advanced degrees.
Leisure Profile
87% consume wine at least three times a week.
77% regularly buy wine from wineries.
67% regularly buy wine in case-lot quantities.
72% dine out regularly.
70% travel regularly.
68% cook for pleasure.
64% enjoy winery touring.
56% attend regional wine and food events.
53% take regional weekend trips.
51% host dinners, parties, and barbecues.
Our Value to Readers
95% of Northwest Palate subscribers say their wine-buying decisions are influenced by our Tasting Notes.
92% say their travel decisions are influenced by our destination articles.
85% say their copy is read by two or more individuals.
71% keep their copy longer than a year.
64% have subscribed for three or more years.
For a Complete Media Kit,
please contact one of our regional sales representatives.
Jacquelyn Schroeder (Oregon ): 503-435-0354
email: jacque@nwpalate.com
Fatima Mulholland (Washington): 206-842-2959
email: fatima@nwpalate.com
National, Regional, and Canada: 1-800-398-7842
email: info@nwpalate.com
Northwest Palate Magazine
Northwest Palate reaches 45,000 wine, food, and travel enthusiasts per issue! Our readers try our chef-tested recipes in their well-appointed kitchens, and they seek out the dozens of new-release wines we recommend in every issue. When they're not entertaining at home, their wining, dining, and outdoor adventures take them all over the Pacific Northwest, from vineyards and ski slopes to the glittering urban centers, where top restaurants and luxury accommodations beckon. They read Northwest Palate because they want to experience the best the Pacific Northwest has to offer.
Readership
Northwest Palate is a four-color glossy magazine celebrating wine, food, and travel in the Pacific Northwest, encompassing Oregon, Washington, Idaho, British Columbia, Alaska, and Northern California. A bimonthly since 1987, Northwest Palate is available by subscription and at better newsstands, bookstores, and Pacific Northwest hotels. Northwest Palate reaches the wine, food, and travel enthusiasts you want to reach—45,000 of them per issue—readers who are educated, affluent, and well-traveled.
Circulation
45,000 readers throughout the Northwest and beyond
37% of our subscribers live in Washington, most within the greater Seattle area.
34% live in Oregon, most within the greater Portland area.
12% live in Canada, most within British Columbia.
Our readership extends to the entire U.S., Canada, and Europe.
Reader Demographics
Affluent and educated with a median age of 40.
34% report household income between $50,000 and $100,000.
58% report household income over $100,000.
89% are college-educated.
18% have earned advanced degrees.
Leisure Profile
87% consume wine at least three times a week.
77% regularly buy wine from wineries.
67% regularly buy wine in case-lot quantities.
72% dine out regularly.
70% travel regularly.
68% cook for pleasure.
64% enjoy winery touring.
56% attend regional wine and food events.
53% take regional weekend trips.
51% host dinners, parties, and barbecues.
Our Value to Readers
95% of Northwest Palate subscribers say their wine-buying decisions are influenced by our Tasting Notes.
92% say their travel decisions are influenced by our destination articles.
85% say their copy is read by two or more individuals.
71% keep their copy longer than a year.
64% have subscribed for three or more years.
For a Complete Media Kit,
please contact one of our regional sales representatives.
Jacquelyn Schroeder (Oregon ): 503-435-0354
email: jacque@nwpalate.com
Fatima Mulholland (Washington): 206-842-2959
email: fatima@nwpalate.com
National, Regional, and Canada: 1-800-398-7842
email: info@nwpalate.com